Get Discovered on Google Things To DoHave you noticed that your tours, tickets, and activities are no longer showing up through organic Google search results? This is because of Google Things To Do (GTTD), their new travel platform reserved for approved Google Connectivity Partners.
With Ascendia Sports, an approved Google Connectivity Partner, your listings can now be seen again. Get listed in GTTD so that your customers book directly with you and you stop losing 30% in commissions to booking platforms. |
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What is Google Things To Do?
Google Things To Do (GTTD) is Google’s new way of displaying tours, tickets, and activities in Google Search and Google Maps. Instead of relying on third-party platforms like Viator or GetYourGuide, GTTD lets your customers book directly through your website.
GTTD prioritizes experiences managed by approved Google Connectivity Partners like Ascendia Sports. By joining, your business can appear in three key areas:
With Ascendia Sports, we connect you to GTTD, so that your business is seen without relying on third-party platforms.
GTTD prioritizes experiences managed by approved Google Connectivity Partners like Ascendia Sports. By joining, your business can appear in three key areas:
- Sponsored Search Results – paid spots at the top of Google search results.
- Organic Search Results – Sections usually right below Google Ads where your tours, tickets, and activities are shown.
- Google Business Profile – Sections on your Google Business Profile where your tours, tickets, and activities are shown. Also surfaces in GoogleMaps.
With Ascendia Sports, we connect you to GTTD, so that your business is seen without relying on third-party platforms.
Sponsored Search Results
Google Sponsored Search Results are paid ads that place your tours, tickets, and activities at the very top of Google search pages. These ads appear in two ways: as Paid Ads, which show first in search results, and Placesheets, which display alongside information about popular destinations. Both options give your business more visibility at the top of Google searches. Unlike traditional ads, these are intent-based, Google automatically matches your activities to relevant traveler searches.
Paid Ads
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Placesheets
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Organic Search Results
Organic Search Results usually appear right below Google Ads. These appear in two ways: as Experience Listings, which highlight activities such as paragliding or rafting, and Admission Listings, which display ticketed attractions such as museum tickets, or ski lift passes. Both placements make it easier for travelers to discover and book directly through your website.
Experience Listing
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Admission Listing
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Google Business Profile
This section displays your activities, tours, or tickets in two ways: your Google Business Profile (GBP) in search results, which appears when someone looks up your company name or related activities, and on Google Maps, where your listing includes a direct booking button. Both placements link customers straight to your website
GBP Search Results
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GBP Google Maps
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See how results are tracked with our Performance Dashboard Example .
Google Things To Do FAQ for Tour and Activity Operators
Where will my listings show?
Sponsored results are at the top of Google searches, organic results are below ads, and your Google Business Profile is on Google search and Google Maps results.
Do customers book on my website?
Yes. GTTD links to your checkout so you keep the customer relationship and the full booking revenue.
How fast can I go live?
Usually under 7 days with Ascendia Sports. Your products and locations are matched and verified, then we launch.
Who is eligible?
Most tours and ticketed experiences. Not supported: transfers and airport pickups, one-time events, virtual experiences, overnight stays, multi-day cruises.
Do I need a specific booking system?
No. If you have one, we can sync. If not, we can still publish products and link to your checkout page.
Do I need a Google Business Profile?
Strongly recommended. For profile placements, your business name and address must match exactly and be referenced on your landing page.
Will this replace my Online Travel Agency (OTA) listings?
No. It adds a strong direct channel. You can keep OTAs if you want while growing direct bookings.
